Referatas angų kalba. Verslo planas. Wienerberger - Current Business. History and present stage. Goals and strategy. Organisation. Competitors. Facts and Figures of Eastern Europe. Situation Analyses. Pest-Analysis. Political Factors. Economical Factors. Socio-cultural Factors. Technology. Objectives. Strategy. Swot-Analyses. Strengths. Weakness. Opportunities. Threats. Market entry strategy. About SBK. Cultural differences. Control mechanism. Action Programme. Negotiations. Acquisition. Further actions. Marketing – the four P’s. Financ. Conclusion.