Business plan: travel agency "Active Travels"

Darbas anglų kalba. Verslo planas: naujos kelionių agentūros kūrimas "Active Travels". Executive summary. Introductory. Introduction. Problem Statement. Interpretation. Scope. Methodology and work process. Data Collection. Criticism of Analysis. Issue analysis. Opportunities. Threats. Brief concept description. Buying Behaviour Analysis. The relevant market. The buying center. Socio-Demographic variables. The buying decision process. Conclusion. Selection of target group. Age. Lifecycle. Income. Lifestyle. Conclusion. Marketing strategy. Objectives. Service Management System. Market Segment. Service Concept. Image. Promotion Activities. Sales goals. Advertising Objectives. Advertising Frequency. Message. Media. Newspapers. E-commerce. Direct Marketing. Service Delivery System. People (employees). Physical Evidence. Place. Productivity. Process. Culture and Philosophy. Action Plan. Budget. Budget Comments. Final Conclusion. References. Appendix 1.