Ikea goes to South Korea

PowerPoint pristatymas anglų kalba. Baldų gamintojas Ikea Pietų Korėjoje. Summary. Ikea company. Republic of Korea. PEST analysis. Introduction. Ikea Business. Facts and figures. External analysis (PEST analysis). Organisational structure. Global structure. Modification of the value chain. Modification of the value chain. organisational structure for South Korea. strategy formulation. Expansion by fully owned subsidiaries. Expansion by franchising. advantages. Disadvantages. Strategy for South Korea. Financial aspects. Cultural aspects. SWOT analysis. Action programme. Competitors in seoul. Use of marketing instruments. Conclusion. Final conclusion.