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Business plan: coffee producer "Tchibo"

  
 
 
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Verslo planas anglų kalba. "Tchibo" kavos gamintojai. Company Description. Facts, Figures and History. Concept and Products. Competitors. Country Description. The United States. New York. PEST – Analysis. Political. Economic. Social. Technological. SWOT-Analysis. Strengths. Weaknesses. Opportunities. Threats. Objectives. Management style. Financial key elements. Distribution channels. New York Distribution channels. Implementation Strategy. Market Entry Strategy. Marketing Mix. Target groups. Costs. Conclusion and Future expectations.

Ištrauka

The company Tchibo is the 27 biggest private company in Europe with about 3.8 Million € total assets (2004). They’ve got about 12.000 employees. Tchibo has made its impact in 11 countries (Germany, Great Britain, Russia, Hungary, Poland, etc.) with over 60,000 points of sale. Today the fifth largest coffee producer in the world, Tchibo is also a market leader in Germany, Austria, Poland, Czech Republic and Hungary.
Tchibo established in 1949. The founders Max Herz and Carl Tchilling-Hiryan came up with the idea to distribute roasted coffee by post – a business idea that revolutionised the coffee market. Tchibo opened its first coffee shop in 1955 and its first distribution warehouse in a bakery in 1963. With increasing success, Tchibo continually expanded its product range over the years that followed, now selling this range through a unique distribution system. ...

Rašto darbo duomenys
Tinklalapyje paskelbta2007-09-17
DalykasVerslo planų kursinis darbas
KategorijaVadyba >  Verslo planai
TipasKursiniai darbai
Apimtis28 puslapiai 
Literatūros šaltiniai26 (šaltiniai yra cituojami)
KalbaAnglų kalba
Dydis138.45 KB
AutoriusE
Viso autoriaus darbų10 darbų
Metai2006 m
Klasė/kursas3
Švietimo institucijaKlaipėdos Universitetas
FakultetasSocialinių mokslų fakultetas
Failo pavadinimasMicrosoft Word Business plan coffee producer [speros.lt].doc
 

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  • Kursiniai darbai
  • 28 puslapiai 
  • Klaipėdos Universitetas / 3 Klasė/kursas
  • 2006 m
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