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Business plan: Market "Etam"

  
 
 
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Aprašymas

Verslo planas anglų kalba. Parduotuvė "Etam". Mission, Goals and Strategy. Current Business, Products and Australian Market. The Situation Analysis. Strengths. Weaknesses. Opportunities. Threats. Etam’s Objectives in Australia. The companies strategy in Australia. Etam’s Market Entry Strategy. Human Resource. Recruitment process. Training politic. Commercial training. The different employee positions in the stores. Marketing. Product decisions/Cultural factors. Promotion. Price. Place/Distribution. Production and Delivery. Conclusion.

Ištrauka

ETAM’s mission is the delivery of clothes for exclusively female customers aged from 9 to 45. The goal is to provide these all over the world’s best retailing areas, following the slogan "Le monde est à nous!" (The world is ours!). The strategy follows an incremental market development which is now concentrating on Australia. To understand the importance of the Australian market a short summary of the company, it’s products and the relation between those and the market will be given in the following chapter. ...

Rašto darbo duomenys
Tinklalapyje paskelbta2007-09-17
DalykasVerslo planų kursinis darbas
KategorijaVadyba >  Verslo planai
TipasKursiniai darbai
Apimtis18 puslapių 
Literatūros šaltiniai6
KalbaAnglų kalba
Dydis51.57 KB
AutoriusE
Viso autoriaus darbų10 darbų
Metai2006 m
Klasė/kursas3
Failo pavadinimasMicrosoft Word Business plan Market Etam [speros.lt].doc
 

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